Darwin Ecology wanted a website refresh as it was starting to look a little dated. It had originally been designed prior to the smartphone and tablet era. A quick responsive design conversion a few years ago had lost some of the original’s features and further contributed to the dated look.
As an ecological consultancy, Darwin Ecology provides a range of services with very competitive keywords. Therefore from the outset we had to consider SEO. With a large amount of information to convey, we looked closely at the structure of the site from a user perspective. We also used a copywriter to help keep the copy engaging.
Consistent calls to action are deployed across the site to encourage enquiries.