Superglide Suspension provides aftermarket suspension upgrades for Case and New Holland tractors. They had a website they were happy with and had built using their hosting company’s provided web page builder. Having paid for an enhanced ‘do-it-yourself’ digital marketing package, Superglide were struggling to implement the more technical suggestions recommended. Furthermore, they were not appearing well in the search results. They asked me to look at their SEO and to help them out.
For finer control, I rebuilt the site in WordPress creating a custom WordPress theme. Following this, I implemented a keyword research plan. These changes along with constant monitoring and fine-tuning, mean they are now the first result in Google for their preferred search term. Additionally, not only are they on the first page for many other terms, they are also appearing ahead of the original manufacturer.
Additionally, they were able to downgrade their hosting package and leave the management of the website to me.